B2B Campaign Marketing Manager


B2B Campaign Marketing Manager

Pursuit Resources are recruiting a B2B Marketing Manager for our client, a Global company based in Essex. The purpose of the role is to create, plan and implement a series of integrated, multi-channel marketing campaigns across the European regions.

You will be expected to be able to balance multiple product campaigns whilst taking the lead on delivering a busy events schedule across the European region. Knowledge of CRM, Google Analytics and HubSpot would be a great advantage but not essential.

Duties will include:

  • Plan and execute outbound and inbound marketing campaigns and PR activities in alignment with the yearly Marketing Plan and Budget.
  • Create engaging content for emails, brochures, webpages, landing pages, adverts, social media, press releases, etc.
  • Work closely with the appointed creative agency to deliver campaigns within defined budgets and deadlines.
  • Lead the European paid search strategy and manage the relationship with the appointed PPC agency.
  • Lead the development and execution of a sustainable SEO strategy with the appointed SEO agency.
  • Manage the company’s social media platforms. Plan and execute on a quarterly basis a social media strategy encompassing both paid and organic.
  • Manage inbound enquiries and leads through the website and Live Chat.
  • Qualify, nurture and hand marketing qualified leads (MQLs) over to the sales teams

Our client is looking for:

  • Previous experience in a similar role, covering the full marketing mix, managing projects and driving change
  • Commercially aware
  • Analytical thinker
  • Knowledge of Salesforce.com CRM, HubSpot, and Google Analytics
  • Track record of process improvement to drive ROI and market visibility
  • Experience in the planning and execution of events, trade shows and/or conferences
  • Familiarity with international industrial B2B markets

If you have an expertise in leading digital marketing campaigns, a drive for results (ROI), collaboration, critical thinking, and strive for continuous improvement and want to discuss this role in more detail please contact Samantha Chambers on 01245 362500.

Pursuit Resources Group are an established recruitment agency based in Braintree, Essex. We recruit across many industry sectors within Essex, Herts, Suffolk, London and beyond. We cover both the permanent and the temporary recruitment market. For more details visit our website – www.pursuitgroup.co.uk or alternatively find us on social media under ‘@pursuitgroup’. To be notified of all the latest positions please follow us on Facebook, Twitter or LinkedIn.

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To apply for this job email your details to Sam.80697.10590@pursuitrecruitment.aplitrak.com.